Guess what I was given at my son's kindy today, funny timing!!!
Guess what I was given at my son's kindy today, funny timing!!!
Last edited by nippa&pippa; 16th February 2008 at 02:20 PM.
Meant to say, DO go and discuss your concerns with head or any member of staff, because if you don't , the school assumes everyone is happy. Yes, you may get a reputation for complaining but some of the staff will be pleased you have spoken up. I say this being on both sides of the fence, a parent and an member of staff.
speckythecky - lineker has been advertising walkers crisps since 1995.
i hear what you are saying but i think we (the public in general) have become more aware of this issue over the years.
Do go and speak up. I don't know what else to say as I am pretty discusted with McD's in general. Our school has removed all sugar offerings - included CocaCola - and I could not be more pleased.
Mark.
Can anyone here register www.banmcdonaldsfromschools.co.nz?
Great reading...
(I admit I haven't taken the time to read thru all the responses but...)
This has been a topic of great concern amongst many thinking parents of school-aged children in the US (the prevalence of name brand marketing of products in our schools, posters that appeal to and at times appear to empower children and teens with Chevrolet or Coca-Cola logos at the bottom (subtle entry in to the subconscious). They know schools are strapped for resources to reach our kids in all the ways possible so provide resources like electronic scoreboards in high school gyms, televisions, vending machines and food service.
In the US, it has taken persistent pressure on our local school boards to ban the sale of Coca-Cola and sugared or diet soda products in our middle and high schools, to ban military recruiters from having access to our children any more than, say, Intel would have if they were recruiting for interns on high school grounds, to limit television time that comes with requirements for brand adverts as sponsors.
Come together with a group of other concerned parents and take your concerns directly to the head of the school or its governing body (whatever that would be in NZ). Keep on it until you see that teachers and staff are clear what's acceptable to offer the kids and what's not.
If a global fast food chain truly wants kids to be safe on/near the road - ask them to send the guy WITHOUT the suit in his plainclothes, without the coloring books and coupons...then ask why they won't come if the guy with the big shoes can't make his appearance with company generated materials. It helps to put the local fast food marketing manager in the hot seat. Corporations can contribute to the well-being of our communities WITHOUT recognition. Community service benefits the community as well as the individuals from the organization who have that "feel good" from volunteering.
Ban the distribution of "education" materials (ie the "poetry" book) distributed by commercial entities.
Accept the audiovisual materials (ie the televisions) ONLY on the condition that there be no requirements to show programs produced by the donor (that contains their ads).
Discuss marketing with children in the classroom to help them become more savvy consumers. Look at ads and commercials geared at children and discuss techniques used to draw children in. This would be more of a 10 yr old and older kind of activity.
Use the netballs, if they're high quality and not junk but also learn more about local restaurants that provide higher quality foods but also have some appeal to the childs' palate (ie a local pizza joint). Discuss the value of eating locally (conservation of global resources, support of local individuals generating a quality product, etc.)
Look behind the scenes at fast food meat/cattle growing practices and the destruction of the rainforests to provide the cheap meat needed for the industry.
Once you tell the kids that Mcdonalds use the mushed up lips and ear lobes of cows to make their burgers, most are somewhat less keen to eat them. Jamie Oliver, I think, showed this on one of his earliest programs and similar for his infamous turkey twizzlers.