'Bikini syndrome' hits hard
14 January 2005
By LOUISE BLEAKLEY
"Bikini syndrome" has hit hard this year, with Christchurch health and fitness centres reporting a mad, resolution-inspired rush to get fit.
"This year is something of a phenomena that I've not seen the like of in a long time," said Les Mills gym co-owner Cathy White.
She said the number of new members since January 1 was 40 per cent higher than the same time last year.
Queen ELizabeth II Park business and programmes manager Brett Young said this year's increase - known in the industry as the "bikini syndrome" - was comparable with last year, when membership jumped from 253 in December to 404 in January.
Pilates attendance continued to increase at the expense of aerobics, he said. "People are getting sick of it (aerobics). They are going back to simpler classes."
In November last year, pilates class attendance was 664, compared with 390 in November 2003.
Weight Watchers public relations manager Karen Church said people were no longer waiting until the end of the holidays to investigate ways of losing weight. "Now it seems January is our busiest time."
White said the New Year resolution was a catalyst for people who wanted to get fit. She said higher numbers of people were interested in replacing smoking with exercise. "People are using it (exercise) to stop smoking. There's a health message that's out there driven by government that's forcing people to think about their lifestyle."
A spokeswoman for Jenny Craig said the weight-loss clinic attracted more image-conscious younger women in summer months.
"It's about looking good at this time of year. Now our advertisements are definitely focused on getting a great body."
Contours owner Diane Blakely said the weather had probably prompted the early rush to the gyms.