As part of my current job (supporting people with intellectual difficulties living idependantly) I get involved a lot with shopping on very limited budgets.
As a result I get to go to most of the major supermarkets fairly often and the cost of food is always a talking point amongst the staff generally.
Lately the 'word on the street' has been that New World (traditionally seen as relatively expensive) has got a lot cheaper in recent weeks.
Now, I helped a household of three plus one staff (i.e. four adults) shop for a week in Pak n Save on Wednesday night. I also needed to do the shopping at home today for a week (2 adults, 2 kids) so went to New World.
I reckon that we bought roughly the same amount of stuff and taking off the $20 for a new tin opener and a big bottle of orange squash which I reckon would skew the figures it came to within $5 of the same cost.
Now, this was hardly a closely monitored scientific experiment, obviously, and the range of purchases wasn't identical, but it was broadly similar, I have to say I was surprised to find that indeed New World appears to be pretty competitive at present.
Also given that (for me) New World is a lot closer and (imho) a much nicer shopping experience (they pack your bags, gave me a free chocolate, free coffee and 6c off petrol voucher - 4c at PnS) it makes NW a winner for me this week.
The same 'word on the street' reckons that Countdown have gone the opposite way and are now quite expensive. I have no reference to prove or disprove that one.
So, whether it's a sign of the global credit crunch or not I have no idea, but interesting nonetheless.
Just thought you all might be interested.
Triple-B your roving consumer reporter