The guy was on teh news. He admitted that his leaflet was nothing more than a publicity stunt and his target areas were chosen jsut to get people to compain to Close up hence giving him 15 minutes of primetime TV and then pages of coverage in Stuff / Herald (and now here).
As was pointed out they had 34 followers on Facebook which whilst not my forte would imply bu66er all in the grand scheme of things.
The more people make a fuss and try to stifle his leagal right to free speech (but not to incite violence) then the more coverage he gets.