No, he can't claim for this. Here
http://www.immigration.govt.nz/opsmanual/30562.htm are the requirements, including meeting what is said in SM7
http://www.immigration.govt.nz/opsmanual/46411.htm, which is the place that mentions the requirement for three years' experience for any job in Section C.
But - you are in NZ, aren't you? In which case you only need a minimum of 100 points to get your EOI selected. No need to put things on the form to get you more than the basic minimum, because every extra thing will need to be verified, and will make the processing take extra time.