Hey guys!
Recently found a topic that covers the questions about what to include into a personal statement and I couldn’t agree more about content requirements:

When writing the statement for New Zealand colleges or universities you need to keep in mind the following 7 details:

How relevant is the course to your long term goals?
Write down all your past accomplishments – academic, extracurricular, social contributions, sports, volunteering
What do you want from life? What is the career you want to choose for yourself in the future and why?
Write down the area that you want to make personal contributions to professionally. How are these goals achievable with the help of the course you’ve picked?
What makes you a special candidate?
Which personal qualities will help you to get what you desire?

The formatting tips: The statement of purpose is written in the form of an essay that should take 2-3 pages and approximately 700-800 words. Each paragraph is taking 50-80 words. Personal statement doesn’t have to be formatted in a certain style; it may or may not have headings or subheadings. The visa documents requirements get updated from year to year so you should keep an eye on them with the help of sites that include the full list of documents.

I hope the post could be helpful for you!
http://www.sopwriting.org/visa-statement-of-purpose/